Category Archives for Contextual Design
Super honored to have the iPad Table nominated for a Webby We decided to make a little video to help encourage you to vote.
Until recently, advertisers have understood one thing better than web and app designers: context. Advertisers have had to be context-sensitive to when and how they present ads. They have people that specialise in determining when and where their content should … Continue reading
My “It’s all about Context” article is in the January issue of .net magazine
Here’s the official iPad table video with more detail on what we did and why.
1. What are they trying to accomplish at that moment. Understand what your customers are trying to accomplish at a given moment in their journey. 2. Where are they trying to accomplish it. Identify physically where your customers is, are … Continue reading